Wine of Cordial Conversations
Georgia is a Cradle of Wine. Bruale Winemakers believe that true georgian wine is for sharing thoughts and emotions, opinions, and even problems, to enjoy open human relationships. Georgian wine is created for toasts - inseperable part of every small and large merriment in Georgia.
That is the reason for the main idea behind the brand - Bruale wines carry passion promoting idea to gather around “cordial conversation culture” that encourages open human relationships.
LIVE created Brand Story, Positioning Statement, Strategic Outline and Visual Identity for the Brand. To position the brand as truely Georgian, we even renamed the company description from Chateau to Qvevri Wine Estate.