At the first touch with the brand, people notice, evaluate and remember: name, logo, mark and color combination. Each of these identity elements enable the brand to stand out and differentiate from competitors. When those elements flow out of the Brand Platform, the brand will be noticed, remembered and most importantly, PREFERRED.
We ensure that “the Most Important” happens and provide:
Naming: first and most powerful brand signal
Brand visualization: logos, symbols, fonts, color modes
It is no longer sufficient to launch a website to enter the digital realm. Today it is necessary to consider the impact of social networks, mobile media, search engine optimization, widgets, blogs, etc.
Our Digital Branding team knows how to maximize the impact of a comprehensive digital strategy, including:
Mobile – messaging content and reach
Animation – to make brand live
Viral – to infect with brand all and everything
Social media (e.g. Facebook, etc) – to keep friends close
It is important that sales are organized around the brand platform and performed as per brand strategy.
We can assist in:
Drawing distribution maps
Elaborating sales force selection criteria
Outlet and distributor selection policy
Pricing and margin recommendations
International Sales: geography definition, market (country) conditions of entry, cultural and commercial rules of game
In store merchandizing
In other words, we will assist the brand to achieve sales targets through: right channels, right pricing, right in – store appearance, right merchandizing, and right sales force – by right distributors.
Good strategy is not enough to LIVE the brand; it needs effective execution. We support companies to launch the brand in the market and successfully manage it for a long time.
We are ready to accompany the brand. This isespecially appropriate for the companies that do not want or do not havelarge marketing teams to manage the brand. In this case we take all execution work with strategic consultancy and planningand leave a company with more time to think aboutstrategic issues.