Full of Kindness
Everyday consumption of dairy products is a noble and useful habit especially if the product themselves are full of kindness, produced in a state-of-the-art enterprise, by the hands of noble craftsmen using highest quality raw materials. That is why Rdzisame is driven by kind habits throughout the whole cycle of value chain.
After conducting the brand diagnostics, LIVE has created a strategic brand platform, brand name and tagline, communications and visual strategy and packaging design for the brand. Working with Nick Kumbari and Anano Miminoshvili we crafted visual architecture of the packaging. Rezo Melik has helped us with bringing the packaging concept and corporate style to life.