History of Grovia
Third Video of GROVIA - Where the mascot tells us the History of world savings day. LIVE created the mascot, its name and visual appearance
for World Savings Day in Georgia (Grovia - translates in English as a person who likes saving).
For the third campaign, we announced a contest for children on piggy bank design and got numerous entries.
We rewarded the winners with real-life versions of their paintings.
Creative: LIVE Branding
Date: October 2015