“Branding is all about making more money”

History of Grovia

Third Video of GROVIA - Where the mascot tells us the History of world savings day. LIVE created the mascot, its name and visual appearance

for World Savings Day in Georgia  (Grovia - translates in English as a person who likes saving). 


For the third campaign, we announced a contest for children on piggy bank design and got numerous entries.

We rewarded the winners with real-life versions of their paintings.  

Agency: LIVE Branding
Creative: LIVE Branding
Production: Metrograph
Date: October 2015