Third Video of GROVIA – Where the mascot tells us the History of world savings day. LIVE created the mascot, its name and visual appearance

for World Savings Day in Georgia  (Grovia – translates in English as a person who likes saving).

For the third campaign, we announced a contest for children on piggy bank design and got numerous entries.

We rewarded the winners with real-life versions of their paintings.

Agency: LIVE Branding
Creative: LIVE Branding
Production: Metrograph
Date: October 2015