We were to communicate unique offer to Georgian Insurance Market – auto insurance for just 1.99%. The cheapest insurance
was offered to Georgian drivers no matter which year their cars were produced and what was the market price at that moment.
That was why the offer was particularly interesting for owners of relatively low priced cars.
Thus the creative campaign was created and a slogan “THE CAR MODEL DOESN’T MATTER, WHEN YOU DON’T KNOW WHAT’S GOING TO HAPPEN”