JEANS GALLERY GROUP was established in early 90’s and was the first chain of shops, where Georgian customers could buy Original Demin Products from World’s best known Brands.

Being an authorised representatives of Legendary Brands, such as LEVI’S, LEE, Wrangler, etc. and having expanded its product portfolio beyond Denim, The group approached LIVE to re-difine its Corporate Brand.

LIVE Created a new Brand Platform, Brand Name, Communication Strategy and Visual Identity for the New Brand.

The Symbol (“D” with Wings) is as democratic and free, as is The Brand itself.

Huge amount of work were performed to redifine the product portfolio strategy and Brand Architecture for Dressup Group.