ERTAD (means “together” in Georgian) is an organization of Persons with Disabilities. The organization is holding a small Social Factory, producing ZESKHO, svanetian salt, much beloved by Georgians. The expansion of the factory created a need for rebranding. LIVE created Brand Platform, Comunication Strategy, Packaging and Visual Identity for the brand. The creation of the brand name didn’t take long – we transformed the name of the organization into a creative title for the new brand and thus “ERTAD” the Only True Brand of Georgian Relishes was born.