Jerarsi is a new clinic in Tbilisi. The Brand is driven by the power of kind word – the best reflection of the intentions and attitudes of doctors, medical and administrative personnel, making each of them more professional and even more human driven. The members of the team believe that a kind word that is based on a competence is a force that can set every patient for victory over each and every disease. Jerarsi is a Georgian word for etalon, something that is predetermined to be the best of its kind.

Live created a brand platform, communication strategy and visual strategy for The Brand. With the direction of Nika Kumbari, Rezo Melik and Salome Antadze delivered visual style designed to become inseparable part of the execution of the strategy of the brand.