EXTRAMEAT is the only food factory which driven with its family-alike athmosphere created food to praise the labor of hardworking people. Equipped with modern, state-of-the-art equipment the enterprise is located in Kutaisi, Georgia.

LIVE Created Strategic Brand Platform and Communications strategy for The Brand. After thorough analysis and diagnostics the name has undergone some minor changes only. Nick Kumbari and Anano Miminoshvili helped us create completely new visual identity and packaging for the amazing brand. The packaging illustrates Georgian Family having dinner together. The 3 parts of the Triptych are used seperately on different subproducts of the Brand.

The project was financed with the support of EBRD.