“POSITIVE” REBRANDING
UNICARD is the first and the only universal loyalty card in Georgia. The program was created in 2010 and during 4 years UNICARD had successfully managed to attract more than 1.3 million customers/card holders.
In a rebranding process LIVE developed the following Creative Platform [brand’s manifesto]: “You do shopping everyday anyway, so swipe Unicard and get your points only for buying something. Nothing else is required from you. Why should you lose even a small gift? Even a small gift can make you happy, happiness is positive”.
A new Brand Platform was developed. We didn’t change the logo of the brand and developed a new Corporate Identity for Unicard.
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